Senior MarTech Specialist, Marketing Analytics & Web Platforms (MarTech)

Senior MarTech Specialist, Marketing Analytics & Web Platforms ( MarTech ) Are you passionate about transforming marketing data into actionable business insights? Do you enjoy driving digital innovation, web platform excellence, and data-driven decision-making across global marketing organizations? Join Our Team! Our Brand, Marketing & External Communications (BMEC) organization is committed to delivering exceptional customer experiences through data-driven marketing, modern digital platforms, and innovative technologies. We are looking for a Senior MarTech Specialist, Marketing Analytics & Web Platforms who will play a pivotal role in shaping how marketing teams leverage analytics, technology, and web platforms to drive business growth, customer engagement, and marketing effectiveness. Partnering with the Best As a Senior MarTech Specialist, Marketing Analytics & Web Platforms , you will be responsible for transforming data generated across the MarTech ecosystem into trusted, actionable insights that support strategic business decisions. You will own and evolve the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap to ensure marketing performance is clearly measured, understood, and optimized. In this highly collaborative global role, you will work closely with Brand, Marketing & External Communications (BMEC), Digital Technology (DT), and business stakeholders to build scalable analytics capabilities, improve data governance, drive web platform innovation, and position marketing analytics as a strategic driver of growth, customer value, and return on investment. As a Senior MarTech Specialist, Marketing Analytics & Web Platforms, you will be responsible for: Building and Owning the Marketing Analytics Backbone Defining and owning the marketing measurement strategy and KPI framework aligned with BMEC objectives, including demand generation, pipeline growth, account-based marketing (ABM) engagement, web conversion,

Field services demand tied to active drilling

This opportunity is positioned for professionals who understand execution pressure, industrial operating rhythm, and Houston's energy capital stack.